在 Google 搜索中突出显示您的客户服务方式
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
2021 年 7 月 7 日，星期三
客户经常会寻找商家的联系方式，而 Google 会尽力通过多种方式向客户显示这方面的优质信息。您可以在这方面协助我们；例如，遵循一些最佳做法，帮助确保 Google 为您的商家或服务显示最准确的信息。
反过来，遵循这些最佳做法有助于确保客户直接与商家联系，而不是与某些第三方联系；这些第三方声称与商家之间有已获授权的关系，但却无法验证。这样做还有助于 Google 向客户提供正确的客户服务信息。例如，列出公司的客服电话，而不是提供一般的总机号码。
向网站中添加联系或支持页面
请务必提供可被访问者和 Googlebot 轻松找到的联系或支持页面。例如，对访问者可能比较有用的做法是，在首页底部或容易发现的菜单选项内提供指向联系页面的链接。Googlebot 通常可以在抓取您的网站并将其编入索引时找到该页面。此外，您还可以在站点地图中加入联系页面。
列出所有支持方式
请在支持或联系页面上全面地说明您提供支持服务的所有方式，例如电子邮件、聊天、社交媒体、电话或其他方式。请以最适当的方式向受众群体描述信息。
如果您未提供电话支持，可以考虑设一个电话号码，当用户拨打该号码后，就会聆听到其他支持选项的录音信息。这有助于 Google 向那些认为有官方号码的人提供此号码，同时避免显示声称提供官方支持服务的第三方的号码。
明确说明获授权提供支持服务的合作伙伴
如果您与获得授权的第三方合作提供支持服务，可以考虑在您的支持页面上列出这些第三方的信息。这有助于使客户打消顾虑，相信相应支持服务是正当合法的。如果您未与第三方合作，也请明确说明。这有助于您的客户知晓实情，不会相信做出这种声明的其他方。
精选摘要和 nosnippet 的使用
如果您创建了不错的支持或联系页面，那么恭喜您！这是提高帮助信息在精选摘要内显示几率的最好方法。虽然我们会尝试在精选摘要中显示最相关的资料，但和世间万物一样，精选摘要并非总是很完美。如果您的网站上有与支持服务有关的信息，并且您不想让这些信息显示在精选摘要中，请使用 data-nosnippet 标记阻止信息显示。
设置 Google 商家资料
如果您是本地商家，请务必创建 Google 商家资料，并进行修改，确保在其中提供最优质的信息。此外，您还可以考虑使用适用于本地商家的结构化数据。
如果您有任何问题，欢迎通过 Google 搜索中心社区或 Twitter 联系我们。
发布者：Google 搜索联络员 Danny Sullivan
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
[null,null,[],[[["\u003cp\u003eGoogle emphasizes providing easily accessible and accurate contact information for businesses to enhance customer experience.\u003c/p\u003e\n"],["\u003cp\u003eBusinesses should create dedicated contact pages, list all support channels, and consider a phone number for recorded support or information.\u003c/p\u003e\n"],["\u003cp\u003eTransparency about authorized support providers builds customer trust and helps prevent misinformation.\u003c/p\u003e\n"],["\u003cp\u003eUtilize the \u003ccode\u003edata-nosnippet\u003c/code\u003e tag to control information displayed in featured snippets and leverage Google Business Profile for local businesses.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages businesses to reach out through the Google Search Central Community or Twitter for any questions.\u003c/p\u003e\n"]]],["Businesses should optimize contact information for Google by adding a readily accessible contact/support page to their website, including it in the sitemap. They should list all support methods, consider a support information phone number, and clarify authorized third-party support. To manage featured snippets, use `data-nosnippet` to exclude specific content. Local businesses should also create and optimize their Google Business Profile, leveraging structured data for enhanced visibility.\n"],null,["# Highlight your customer support methods in Google Search\n\nWednesday, July 7, 2021\n\n\nCustomers are often looking for ways to contact businesses, and Google works to show the best\navailable information to help them in a [variety\nof ways](/search/docs/appearance/search-result-features) whenever we can. You can help us with this by following several best\npractices that help ensure we're showing the most accurate information for your business or\nservice.\n\n\nIn turn, following these best practices helps ensure that people are directly contacting a\nbusiness, rather than reaching a third-party claiming to have an authorized relationship that\ncan't be verified. It also helps Google direct people to correct support mechanisms, such as\nlisting a company's support telephone number rather than a general switchboard number.\n\nAdd a contact or support page to your website\n---------------------------------------------\n\n\nBe sure to provide a contact or support page that can be easily located by both visitors and\nGooglebot. For example, for visitors, it might be useful to provide a\nlink to your contact page at the bottom of your home page, or from within an easily found\nmenu option. Googlebot can usually find the page when it [crawls\nand indexes](/search/docs/fundamentals/get-started#crawling_indexing) your site. In addition, you can also include your contact page in your\n[sitemap](/search/docs/crawling-indexing/sitemaps/overview).\n\nList all support methods\n------------------------\n\n\nBe comprehensive and indicate on a support or contact page all the ways that you provide\nsupport, such as email, chat, social media, telephone, or other methods. Describe the\ninformation in the best way for your audience.\n\nConsider offering a phone number with recorded support information\n------------------------------------------------------------------\n\n\nIf you don't offer phone support, consider having a phone number that provides recorded\ninformation about the other support options you do offer. This helps Google have an official\nnumber to show for people who assume there is one and may help prevent third-party numbers\nthat might suggest they offer official support from appearing instead.\n\nMake it clear who is authorized to provide support\n--------------------------------------------------\n\n\nIf you work with authorized third parties to offer support, consider listing these on your\nsupport page. That helps reassure your customers that the support is legitimate. If you don't\nwork with third parties, also make that clear. This will help your customers know not to\nbelieve others making such claims.\n\nFeatured snippets and using `nosnippet`\n---------------------------------------\n\n\nIf you've created a good support or contact page, that's the best way to increase the chances\nthat helpful information will appear within [featured\nsnippets](https://support.google.com/websearch/answer/9351707). While we try to show the most relevant material in featured snippets, like\nanything, they're not always perfect. If there's support-related information on your website\nthat you'd prefer not appear in a featured snippet, use the [`data-nosnippet` tag](/search/docs/appearance/featured-snippets#block-both)\nto prevent information from displaying.\n\nSet up a Google Business profile\n--------------------------------\n\n\nIf you're a local business, be sure to create a [Google\nBusiness Profile](https://www.google.com/business/business-profile/) and make [edits](https://support.google.com/business/answer/3039617)\nto ensure it profiles the best information. Also consider making use of\n[structured data for local businesses](/search/docs/appearance/structured-data/local-business).\n\n\nIf you have any questions, you can reach out on the [Google\nSearch Central Community](https://support.google.com/webmasters/community) or on [Twitter](https://twitter.com/googlesearchc).\n\nPosted by [Danny Sullivan](https://mastodon.social/@searchliaison), Search Liaison"]]
