Cronograma para a classificação da experiência na página em computadores
Mantenha tudo organizado com as coleções
Salve e categorize o conteúdo com base nas suas preferências.
Quinta-feira, 4 de novembro de 2021
No Google I/O 2021, apresentamos nossos
planos para levar a classificação da experiência na página para computadores. Hoje estamos anunciando mais detalhes, incluindo
o cronograma dessas mudanças. Esse trabalho é baseado na atualização de experiência
na página lançada para dispositivos móveis entre junho e agosto de 2021.
O lançamento começará em fevereiro de 2022
Começaremos a usar a experiência na página como parte dos nossos sistemas de classificação para computadores a partir de fevereiro de
2022. O lançamento será concluído até o final de março de 2022. O lançamento dessa classificação será baseado nos
mesmos indicadores de experiência na página que lançamos
para dispositivos móveis este ano. Também planejamos ajudar os proprietários de sites a entender o desempenho
das páginas para computador em relação à experiência na página com um relatório do Search Console que
será lançado antes de o computador se tornar um indicador de classificação.
Isso significa as mesmas Core Web Vitals: LCP, FID e CLS, e os limites associados serão aplicados à classificação em computadores. Outros aspectos da experiência na página, como a segurança HTTPS e a ausência
de intersticiais intrusivos, permanecerão iguais. Embora o indicador de
compatibilidade com dispositivos móveis continue a fazer parte da classificação de dispositivos móveis, ele não será um fator para computadores. Quando um site
tem URLs separados para computador e dispositivos móveis
com uma configuração adequada, o indicador para computador é baseado nos URLs exibidos para os usuários de computadores.
Atualização de 22 de fevereiro de 2022: a atualização da experiência na página está sendo
lançada gradualmente para computadores. Esse processo vai ser concluído até o final de março de 2022.
[null,null,[],[[["\u003cp\u003eGoogle is incorporating page experience as a ranking factor for desktop search results, starting in February 2022 and completing by the end of March 2022.\u003c/p\u003e\n"],["\u003cp\u003eThis update uses the same page experience signals as the mobile update (Core Web Vitals, HTTPS security, and absence of intrusive interstitials), but excludes mobile-friendliness.\u003c/p\u003e\n"],["\u003cp\u003eA Search Console report will be available to help site owners assess their desktop page experience before the ranking change takes effect.\u003c/p\u003e\n"],["\u003cp\u003eInteraction to Next Paint (INP) replaced First Input Delay (FID) as a Core Web Vital on March 12, 2024.\u003c/p\u003e\n"],["\u003cp\u003eSome information in the original November 2021 blog post might be outdated; refer to the updated page experience documentation for the latest information.\u003c/p\u003e\n"]]],["Google announced the expansion of page experience ranking to desktop, beginning in February 2022 and completing by the end of March 2022. This desktop ranking will utilize the same core web vitals (LCP, FID, and CLS) and page experience signals (HTTPS, absence of intrusive interstitials) as mobile. Mobile-friendliness is not a factor for desktop. Search Console added a desktop section to the Page Experience report, and, on March 12, 2024, INP replaced FID as part of Core Web Vitals.\n"],null,["# Timeline for bringing page experience ranking to desktop\n\nThursday, November 4, 2021\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our updated documentation on [page experience](/search/docs/appearance/page-experience).\n\n\nAt I/O 2021, we [previewed](https://youtu.be/h00kn5J-F2Q?t=430) our\nplans to bring page experience ranking to desktop. Today we're announcing more details, including\nthe timeline for these changes. This work builds on top of the [page\nexperience update](/search/blog/2021/04/more-details-page-experience) we rolled out on mobile between June and August 2021.\n\nRollout will begin in February 2022\n-----------------------------------\n\n\nWe'll begin using page experience as part of our desktop ranking systems beginning in February\n2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on\nthe same [page experience signals](/search/docs/guides/page-experience) that we rolled\nout for mobile earlier this year. We are also planning to help site owners understand how their\ndesktop pages are performing with regards to page experience using a Search Console report which\nwill launch before desktop becomes a ranking signal.\n\n\nThis means the same three [Core Web Vitals metrics](https://web.dev/articles/vitals):\n[LCP](https://web.dev/articles/lcp), [FID](https://web.dev/articles/fid),\nand [CLS](https://web.dev/articles/cls), and their associated thresholds will\napply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and\nabsence of intrusive interstitials, will remain the same as well. While the mobile-friendliness\nsignal continues to be a part of mobile ranking, it won't be a factor for desktop. When a site\nhas [separate desktop and mobile URLs](/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing)\nwith an appropriate configuration, the desktop signal is based on the URLs that desktop users see.\n\n| Factor | Mobile | Desktop |\n|------------------------------------|--------|------------------|\n| Largest Contentful Paint (LCP) | | |\n| Cumulative Layout Shift (CLS) | | |\n| First Input Delay (FID) | | |\n| HTTPS Security | | |\n| Absence of intrusive interstitials | | |\n| Mobile friendliness | | (Not applicable) |\n\n\nWe hope this blog post provides you with details for you to [understand\nand optimize your page experience](/search/docs/appearance/page-experience#optimize) in preparation for the upcoming changes, and in turn help you build better websites.\n\n\nIf you have questions or feedback, please visit our [help\nforums](https://support.google.com/webmasters/community/) or let us know through [Twitter](https://twitter.com/googlesearchc).\n\n\nPosted by Jeffrey Jose, Product Manager on Search\n\n*** ** * ** ***\n\nUpdates\n-------\n\n- **Update on January 17, 2022** : Search Console now has a dedicated 'Desktop' section in the [Page Experience report](https://search.google.com/search-console/page-experience).\n- **Update on February 22, 2022**: The page experience update is now slowly rolling out for desktop. It will be completed by the end of March 2022.\n- **Update on January 31, 2024** : [Interaction to Next Paint (INP) will replace FID](https://web.dev/blog/inp-cwv-march-12) as a part of Core Web Vitals on March 12, 2024.\n- **Update on March 12, 2024** : [Interaction to Next Paint (INP) has replaced FID](https://web.dev/blog/inp-cwv-launch) as a part of Core Web Vitals."]]
