2022 年全球 Search Central Virtual Unconference 结束了！
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2022 年 5 月 23 日，星期一
2022 年 Search Central Virtual Unconference 已于今年 4 月 27 日举行。此类活动是第三次举办。
注册者人数超过 450 名，很明显，他们有兴趣参加其他形式的虚拟活动。这代表了 44 个国家/地区。
这是我们首次面向社区的主持人开放活动。由于对拟定会议的需求太多，因此我们决定面向 127 位参加者共举办 25 次分组会议。我们收到了大量关于论坛规模的正面反馈。反馈中提到的另一个方面是，我们决定不录制会议并限制参加者数量，以此为讨论提供空间，从而确保所有人都能表达自己的想法并融入大众。
从会议中总结的一些经验
我们的主持人在会议上做了笔记，下面是得出的一些结论：
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视频搜索引擎优化 (SEO) 是内容和营销团队的较新话题，是一个广为人知的议题。对于那些希望充分利用视频内容的人，现有的视频最佳实践文档提供了更多数据洞见。还有一篇介绍通过架构标记使视频出现在 Google 搜索结果中的文档。
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在电子商务会议中，讨论指出处理产品款式是一个挑战。此外，处理分面导航也是一项挑战，因为需要编入索引的网页数量以及正确的分面组合因具体情况而异。
- 国际 SEO 会议总结了国际化和本地化工作十分艰难，不应在后期开发阶段加以实施。
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自然增长和付费增长协作会议发现，自然营销者和付费营销者通常朝着相同的目标努力，因此团队应该着眼于全局，才能一起构建更好的内容和关系。
- 来自博客和社区网站的实际产品评价似乎是推动转化和吸引新客户的理想解决方案。
- 围绕 SEO 和数字营销建立的社区一直都很活跃：社区似乎变得对彼此更有利，并且彼此之间也分享了更多有用的内容。
- 图片通常仍是一种绝佳的方式，可以通过向不同的设备提供现代格式和适当的质量来快速提高网站速度。
参与者反馈
我们在活动后进行的调查问卷显示，用户对活动的整体评分为 4.65 分（满分为 5 分）。这无疑会激励我们在日后继续举办这种活动。
参与者还向我们提供了如下反馈，我们从中了解到，此类活动确实能为参与者和社区带来价值，让他们能够发表自己的意见，而在往常是无法做到的：
“尽管我是一名经验不足的参与者，但我真的觉得自己参与了讨论，有机会提问并在很短时间里学到了很多东西。比我在以前的会议上学到的知识还要多。”
接下来怎么做？
未来，我们将举办更多 Search Central Unconference。4 月，我们首次在日本举办非英语 Virtual Unconference，希望将来能够面向日本和更多国家/地区推出线上和线下的类似活动。敬请关注 Twitter 或我们的活动页面，了解今后举办的活动！
发布者：Google 搜索关系团队的 Cherry Prommawin 和 Martin Splitt
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
[null,null,[],[[["\u003cp\u003eThe Search Central Virtual Unconference 2022, held on April 27th, brought together over 127 attendees from 44 countries to discuss diverse SEO topics in small breakout sessions.\u003c/p\u003e\n"],["\u003cp\u003eKey session takeaways included the rising importance of video SEO, challenges in ecommerce SEO like product variations and faceted navigation, the significance of early internationalization, and the power of organic and paid marketing collaborations.\u003c/p\u003e\n"],["\u003cp\u003eAttendees praised the Unconference format for its focus on discussion and inclusivity, with an average rating of 4.65 out of 5 and positive feedback highlighting the learning opportunities and welcoming environment.\u003c/p\u003e\n"],["\u003cp\u003eFuture Search Central Unconferences are planned, including expanding to non-English speaking regions based on the success of the first Japanese Unconference.\u003c/p\u003e\n"],["\u003cp\u003eStay updated on upcoming Search Central events through the official \u003ca href=\"/search/events\"\u003eevent page\u003c/a\u003e or by following \u003ca href=\"https://twitter.com/googlesearchc\"\u003eGoogle Search Central on Twitter\u003c/a\u003e.\u003c/p\u003e\n"]]],["The Search Central Virtual Unconference 2022, the third of its kind, hosted 25 breakout sessions for 127 attendees from 44 countries. Facilitators from the community led discussions on topics including video SEO, product variations, international SEO, and organic/paid growth collaborations. Key takeaways included the importance of video optimization, challenges with product variations and faceted navigation, and the benefits of community-driven product reviews. Participants rated the event highly, highlighting the value of inclusive discussions. Future unconferences, including non-English events, are planned.\n"],null,["# The Global Search Central Virtual Unconference 2022 is a wrap!\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For information on upcoming events, check out our new [Search Central Unconference page](/search/events/search-central-live).\n\nMonday, May 23, 2022\n\n\nThe Search Central Virtual Unconference 2022 took place on April 27 this year. This is the third event of this kind.\n\n\nWith over 450 registrants, it's clear that there is interest in a different format for virtual events.\nThere was representation from 44 countries.\n\nThis was the first time we opened the event to facilitators from the community.\nSince there was so much demand for the proposed sessions, we decided to host a total of 25 breakout sessions for the 127 total attendees.\nWe got a lot of positive feedback about the size of the discussion groups.\nAnother aspect that got mentioned in the feedback was that the decision to give space to discussions by\nnot recording the sessions and limiting the number of attendees helped to make sure everyone is heard and included.\n\n### Some learnings from the sessions\n\n\nOur facilitators took notes during their sessions and here are the conclusions:\n\n- **Video SEO** is a newer topic for content and marketing teams and was a well-received session. For those looking to make the most out of their video content, the [existing video best practices documentation](/search/docs/appearance/video) has more insights. There also is [documentation on schema markup for getting videos on Google](/search/docs/appearance/structured-data/video).\n- In the ecommerce session, the discussion noted that dealing with **product variations** is a challenge. Also dealing with **faceted navigation** can be a challenge as the amount of pages to index and the right combinations of facets vary on a case-by-case basis.\n- The **International SEO** session concluded that internationalization and localization are hard and should not be left for later stages of development.\n- The **organic and paid growth collaborations** sessions found that often both organic and paid marketers work towards the same goal, so teams should look at the bigger picture to build better content and relationships together.\n- Real **product reviews** from blogs and community sites seem to be a great solution to drive conversions and get new customers at the start of the funnel.\n- The **community around SEO and digital marketing** is alive and well: the community seems to be becoming more supportive of one another and sharing more helpful content with each other.\n- **Images** still often provide a great way to quickly improve website speed by serving modern formats and the appropriate quality to different devices.\n\n### Feedback from our participants\n\n\nOur post-event survey showed that participants were pleased with the event overall rating it 4.65 out of 5.\nThis is a motivation to look into repeating this kind of event in the future.\n\n\nParticipants also left us feedback like the following one, which shows that these events definitely\nprovide value to the participants and the community in making voices heard that we usually don't get to hear:\n\u003e \"Even though I was one of the more inexperienced participants, I really felt like a part of the discussions, got to ask questions and truly learnt a lot in a short time. More than I have ever learnt at a conference before.\"\n\n### So, what's next?\n\n\nThere will be more Search Central Unconferences in the future.\nWe had our first [non-English Virtual Unconference in Japan](/search/blog/2022/05/recap-search-central-unconference-japan-2022) in April and we hope to bring more events like this to Japan and to other languages both online or offline in the future. Stay tuned for the future events on [Twitter](https://twitter.com/googlesearchc) or our [event page](/search/events)!\n\nPosted by [Cherry Prommawin](https://www.linkedin.com/in/cherry-prom/) and [Martin Splitt](https://50linesofco.de) from the Search Relations team"]]
