Kargo ve iadelerinizi doğrudan Search Console'da yapılandırma
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11 Temmuz 2024, Perşembe
Kullanıcılar alışveriş yaparken satın aldıkları ürünlerin toplam fiyatını öğrenmek isterler. Kargo hızı,
maliyet ve iade politikası, tüketicilerin internetten ürün satın alırken göz önünde bulundurduğu önemli unsurlardır. Ancak kargo ve iadeleri yapılandırmak bazı satıcıları zorlayabilir. Bu da kitlenizin aradığı bilgileri sağlama fırsatını kaçırmanıza neden olabilir.
Yardım Merkezi makalemizde açıklanan adımları tamamladıktan sonra Merchant Center hesap düzeyindeki kargo ve iade politikalarınızı doğrudan Search Console'da yönetebilirsiniz (bu politikalar Merchant Center'da otomatik olarak görünür).
Doğru ve güncel kargo ve iade bilgileri sağlayarak Google arama sonuçlarındaki ürün listelemelerinizi daha iyi hale getirebilirsiniz.
Bu, ürün listelemelerinizin yanında ücretsiz ve hızlı kargo gibi sipariş karşılama hizmetlerini öne çıkararak görünürlüğü ve potansiyel trafiği artırmaya yardımcı olabilir.
Bu ek özelliklerin, arama sonuçlarındaki arama görünümünüzü optimize etmenize daha fazla yardımcı olacağını umuyoruz. Sorularınız veya endişeleriniz varsa Google Arama Merkezi
Topluluğu, Twitter veya
LinkedIn'den bize ulaşın.
Yayınlayanlar: Jay Rana, Moshe Samet ve Nan Liu, Google Arama
[null,null,[],[[["\u003cp\u003eShoppers prioritize total price, shipping speed, cost, and return policies when making online purchases.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Search Console now offers a streamlined method for merchants to input shipping and return details directly, overriding existing website configurations.\u003c/p\u003e\n"],["\u003cp\u003eProviding accurate shipping and return data in Search Console can boost product visibility in Google Search results and highlight attractive fulfillment options.\u003c/p\u003e\n"],["\u003cp\u003eThis update aims to simplify the process of managing merchant-level shipping and return policies, automatically syncing the information with Google Merchant Center.\u003c/p\u003e\n"],["\u003cp\u003eMerchants are encouraged to utilize the Google Search Central Community, Twitter, or LinkedIn for any inquiries or feedback.\u003c/p\u003e\n"]]],["Shoppers prioritize shipping speed, cost, and return policies. Merchants can now manage shipping and return information directly in Search Console, which will take precedence over website configurations. This feature simplifies adding business-wide return policies and automatically syncs data with Merchant Center. By providing this information, merchants can improve product visibility in Google Search results, potentially showcasing fulfillment options like free and fast shipping. Guidance on this is available in the Help Center, and support can be found on Google Search Central's community, Twitter, or LinkedIn.\n"],null,["# Configure your shipping and returns directly in Search Console\n\nThursday, July 11, 2024\n\n\nWhen shopping, people want to know the total price for the products they're purchasing. Shipping speed,\ncost, and return policy are major factors considered by shoppers when buying products online. However,\nconfiguring shipping and returns might be a challenge for some merchants, which might be a missed opportunity\nto provide information your audience is looking for.\n\n\nLast year, we started supporting [product-level shipping and return markup](/search/blog/2023/04/shipping-and-returns-information);\nwe recently [added markup support for specifying a general return policy](/search/blog/2024/06/structured-data-return-policies)\nfor your business instead of having to define one for each individual product you sell. We're happy to announce an easier way to add your\nshipping or return information directly in Search Console. You can learn how to do it in our\n[Help Center article](https://support.google.com/webmasters/answer/14907594).\n| **Note** : Search Console shipping and return settings take precedence over configuration on your website, including product-level merchant listing markup. Learn more about [what takes precedence](/search/docs/appearance/structured-data/merchant-listing#precedence).\n\n\nOnce you complete the steps described in our [Help Center article](https://support.google.com/webmasters/answer/14907594),\nyou'll be able to manage your Merchant Center account-level shipping and return policies directly in Search Console,\nwhich automatically appear in [Merchant Center](https://www.google.com/retail/solutions/merchant-center/).\n\n\nBy providing accurate and up-to-date shipping and return information, you can enhance your product listings in Google Search results,\nwhich can help improve visibility and potential traffic by showcasing fulfillment services such as\n[free and fast shipping](https://support.google.com/merchants/answer/14264257) next to your product listings.\n\n\nWe hope these additions will help even more when optimizing your search appearance in Search results. If you have any questions or concerns,\nreach out to us using the [Google Search Central Community](https://support.google.com/webmasters/threads?&thread_filter=(category%3Asearch_console)),\non [Twitter](https://twitter.com/googlesearchc), or on\n[LinkedIn](https://www.linkedin.com/showcase/googlesearchcentral/).\n\nPosted by Jay Rana, [Moshe Samet](/search/blog/authors/moshe-samet), and Nan Liu, Google Search"]]
