在 Google 搜索中支持 AVIF
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2024 年 8 月 30 日，星期五
近年来，AVIF 已成为网络上最常用的图片格式之一。
我们很高兴地宣布，AVIF 现已成为 Google 搜索支持的文件类型，适用于 Google 图片以及 Google 搜索中使用图片的任何位置。您无需执行任何特殊操作，即可让 Google 将您的 AVIF 文件编入索引。
AVIF 是一种基于 AV1 视频压缩标准的开放式图片文件格式。所有主流网络浏览器都支持 AVIF，并且网络上的各种服务和平台（包括 WordPress、Joomla 和 CloudFlare）都支持 AVIF 图片文件格式的图片。
我们不建议您盲目地对网站上的图片进行全面更改：请花点时间评估哪种格式最适合您的特定需求。如果您选择更改部分图片的图片文件格式，并且这导致文件名或扩展名发生更改，请务必设置服务器端重定向。
如果您想了解针对网站图片进行搜索引擎优化 (SEO) 的其他方面，请参阅我们的图片 SEO 指南。如果您有其他问题，请在搜索中心帮助社区中告诉我们。
发布者：Google（瑞士）搜索技术宣讲师 John Mueller
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[null,null,[],[[["\u003cp\u003eGoogle Search now supports AVIF image format, enabling indexing for Google Images and other image-dependent features.\u003c/p\u003e\n"],["\u003cp\u003eAVIF, an open format based on AV1, boasts widespread browser compatibility and support from platforms like WordPress, Joomla, and CloudFlare.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners should carefully assess individual needs before switching image formats and implement server-side redirects for any filename or extension changes.\u003c/p\u003e\n"],["\u003cp\u003eFurther resources for image optimization include Google's Image SEO guide and the Search Central help community.\u003c/p\u003e\n"]]],["Google Search now supports AVIF image files, meaning no special actions are needed for indexing. AVIF, an open format based on AV1 video compression, is widely supported by browsers and platforms like WordPress, Joomla, and Cloudflare. When changing image formats, evaluate the best option for your needs and use server-side redirects if filenames change. Further SEO image optimization tips are available in Google's Image SEO guide, and the Search Central help community can address any questions.\n"],null,["# Supporting AVIF in Google Search\n\nFriday, August 30, 2024\n\n\nOver the recent years, AVIF has become one of the most commonly used image formats on the web.\nWe're happy to announce that AVIF is now a [supported file type](/search/docs/crawling-indexing/indexable-file-types)\nin Google Search, for Google Images as well as any place that uses images in Google Search. You\ndon't need to do anything special to have your AVIF files indexed by Google.\n\n\n[AVIF](https://en.wikipedia.org/wiki/AVIF) is an open image file\nformat based on the AV1 video compression standard. It's supported by all major web browsers, and\nimages in AVIF image file format are supported by a variety of services and platforms on the web,\nincluding [WordPress](https://make.wordpress.org/core/2024/02/23/wordpress-6-5-adds-avif-support/),\n[Joomla](https://issues.joomla.org/tracker/joomla-cms/41381),\nand [CloudFlare](https://blog.cloudflare.com/generate-avif-images-with-image-resizing/).\nIt's not recommended to blindly make sweeping changes to images across a website: take the time\nyou need to evaluate which format works best for your specific needs. If you do choose to change\nimage file formats for some of your images, and if this results in changes to filenames or\nextensions, make sure to set up [server-side redirects](/search/docs/crawling-indexing/301-redirects#serverside).\n\n\nIf you're curious about other aspects involved with optimizing SEO for your site's images, check\nout our [guide to Image SEO](/search/docs/appearance/google-images). If you have more\nquestions, let us know in the [Search Central help community](https://goo.gle/sc-forum).\n\nPosted by [John Mueller](/search/blog/authors/john-mueller),\nSearch Advocate, Google Switzerland"]]
