Chris Nelson

Search Quality team
Check out posts from Chris Nelson on the Google Search Central Blog.
Updating our site reputation abuse policy
Tuesday, November 19, 2024 Earlier this year, as part of our work to fight spam and deliver a great Search experience, we launched a spam policy to combat site reputation abuse. This is a tactic where third-party content is published on a host site
November 19, 2024
What web creators should know about our March 2024 core update and new spam policies
Tuesday, March 5, 2024 Today we announced the March 2024 core update. This is designed to improve the quality of Search by showing less content that feels like it was made to attract clicks, and more content that people find useful. We also shared
March 5, 2024
Google Search's guidance about AI-generated content
In this post, we'll share more about how AI-generated content fits into our long-standing approach to show helpful content to people on Search.
February 8, 2023
What creators should know about Google's August 2022 helpful content update
Thursday, August 18, 2022 Google Search is always working to better connect people to helpful information. To this end, we're launching what we're calling the “helpful content update” that's part of a broader effort to ensure people see more
August 18, 2022
Affiliate programs and added value
Monday, January 27, 2014 Our quality guidelines warn against running a site with thin or scraped content without adding substantial added value to the user. Recently, we've seen this behavior on many video sites, particularly in the adult industry,
January 27, 2014