Lizzi Sassman
Technical Writer, Google Search team
Check out posts from Lizzi Sassman on the Google Search Central Blog.
The SEO Starter Guide got a makeover
Friday, February 2, 2024 We refreshed our SEO Starter Guide to better fit its namesake (you guessed it): a starter audience. Launched in 2008, this guide was originally a 22-page PDF that was designed to be a one-stop-shop for the most common SEO
February 2, 2024
Visual Elements of Google Search
Tuesday, December 13, 2022 Walk into a library and ask for a book, without specifying which one. After puzzled looks, you'll probably get dozens of questions from the helpful librarian to try to identify the specific book: there are so many of them (
December 13, 2022
Refreshed guidelines for site owners
Thursday, October 13, 2022 In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. We called this page "Webmaster Guidelines" and it's been with us ever since. Since
October 13, 2022
One year of Google Search Central
Wednesday, November 17, 2021 A year ago, we launched our new site and announced that we were leaving our beloved name, Google Webmasters, behind for a new moniker: Google Search Central. At the beginning of 2020, we were full of hopes and dreams of
November 17, 2021
A weird year in review
Wednesday, December 16, 2020 2020, what a year this was! We found new ways to work and collaborate, to learn and have fun, and also to stay safe. While we were exploring remote work from our homes and finding ways to stay productive, the Search
December 16, 2020
We moved! Introducing the new home for the Google Webmaster Blogs
Thursday, November 19, 2020 Last week we changed our name to Google Search Central and published our new central site. As part of this site migration, we're also consolidating the Google Webmaster Blogs into one place on the new site. Today, we're
November 19, 2020
Goodbye Google Webmasters, hello Google Search Central
Wednesday, November 11, 2020 Merriam-Webster claims the first known use of the word "webmaster" was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use is in sharp
November 11, 2020
Introducing a new way for sites to highlight COVID-19 announcements on Google Search
Friday, April 03, 2020 Due to the COVID-19 outbreak, many organizations and groups are publishing important coronavirus-related announcements that affect our everyday lives. In response, we're introducing a new way for these special announcements to
April 3, 2020
Formalizing the Robots Exclusion Protocol Specification
Monday, July 01, 2019 For 25 years, the Robots Exclusion Protocol (REP) has been one of the most basic and critical components of the web. It allows website owners to exclude automated clients, for example web crawlers, from accessing their sites -
July 1, 2019
Search at Google I/O 2019
Thursday, May 16, 2019 Google I/O is our yearly developer conference where we have the pleasure of announcing some exciting new Search-related features and capabilities. A good place to start is Google Search: State of the Union, which explains how
May 16, 2019
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