Martin Splitt

Googlebot whisperer at the Google Search Relations team
Check out posts from Martin Splitt on the Google Search Central Blog.
Website | LinkedIn | Twitter | GitHub | Mastodon
Crawling December: CDNs and crawling
Tuesday, December 24, 2024 Content delivery networks (CDNs) are particularly well suited for decreasing latency of your website and in general keeping web traffic-related headaches away. This is their primary purpose after all: speedy delivery of
December 24, 2024
Crawling December: The how and why of Googlebot crawling
Tuesday, December 3, 2024 You may have heard that Google Search needs to do a bit of work before a web page can show up in Google Search results. One of these steps is called crawling. Crawling for Google Search is done by Googlebot, a program
December 3, 2024
Join us at Search Central Live in Zurich!
Wednesday, November 20, 2024 We invite you to join us for Search Central Live Zurich 2024 on Dec 12, 2024 in the Google office in Zurich! We are looking forward to meeting you for a selection of presentations from the teams behind Google Search. Like
November 20, 2024
Search Central Live Zurich is back!
Friday, September 29, 2023 We're very excited to announce that Search Central Live is coming back to Zurich on Tuesday, October 24th, 2023! After our last Search Central Live event in Zurich in December 2019, we're back in town for more
September 29, 2023
Introducing INP to Core Web Vitals
Wednesday, May 10, 2023 In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide a suite of quality signals for web pages. Today, the Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals to
May 10, 2023
Event recap: Search Central Virtual Unconference en español 2023
Monday, April 3, 2023 When we launched the Search Central Virtual Unconference series, we got a lot of feedback to organize events in multiple languages. On February 17, 2023 we held the first Virtual Unconference en español after receiving a lot of
April 3, 2023
The Global Search Central Virtual Unconference 2022 is a wrap!
Monday, May 23, 2022 The Search Central Virtual Unconference 2022 took place on April 27 this year. This is the third event of this kind. With over 450 registrants, it’s clear that there is interest in a different format for virtual events. There was
May 23, 2022
The Search Central Unconference is back - 2021
Wednesday, June 09, 2021 You asked, and we listened. We are excited to announce that we will be hosting another Search Central Virtual Unconference on June 21, 2021 at 3PM UTC. Read on to learn more about the format. Because we want you to actively
June 9, 2021
Join us at Search Central Live 2021
Thursday, February 18, 2021 On February 24 JST, we will host our first installment of our new event series called Search Central Live. This will be the first of a series of events, bringing Google Search and our amazing community together online. As
February 18, 2021
Sharing what we learned on the first Virtual Webmaster Unconference
Tuesday, September 15, 2020 The first Virtual Webmaster Unconference successfully took place on August 26th and, as promised, we'd like to share the main findings and conclusions here. As communicated before, this event was a pilot, in which we
September 15, 2020
Join our first Virtual Webmaster Unconference
Wednesday, August 12, 2020 While the in-person Webmaster Conference events are still on hold, we continue to share insights and information with you in the Webmaster Conference Lightning Talks series on our YouTube channel. But we understand that you
August 12, 2020
Search Off The Record podcast - behind the scenes with Search Relations
Monday, August 03, 2020 As the Search Relations team at Google, we're here to help site owners be successful with their websites in Google Search. We write on this blog, create and maintain the Google Search documentation, produce videos on our
August 3, 2020
Frequently asked questions about JavaScript and links
Tuesday, May 26, 2020 We get lots of questions every day - in our Webmaster office hours, at conferences, in the webmaster forum and on Twitter. One of the more frequent themes among these questions are links and especially those generated through
May 26, 2020
Googlebot evergreen rendering in our testing tools
Wednesday, August 07, 2019 Today we updated most of our testing tools so they are using the evergreen Chromium renderer. This affects our testing tools like the mobile-friendly test or the URL inspection tool in Search Console. In this post we look
August 7, 2019
A video series on SEO myths for web developers
Thursday, June 06, 2019 We invited members of the SEO and web developer community to join us for a new video series called "SEO mythbusting". In this series, we discuss various topics around SEO from a developer's perspective, how we can work to make
June 6, 2019
Introducing a new JavaScript SEO video series
Wednesday, March 06, 2019 We made a new video series on JavaScript SEO that benefits both web developers and SEOs. In the series we want to help making discoverable web apps with JavaScript. JavaScript is popular as it allows to build more engaging
March 6, 2019
Dynamic Rendering with Rendertron
Thursday, January 31, 2019 Many frontend frameworks rely on JavaScript to show content. This can mean Google might take some time to index your content or update the indexed content. A workaround we discussed at Google I/O this year is dynamic
January 31, 2019
More content from Martin Splitt