Search Central

Friday, March 28, 2025 In the previous posts about the Robots Exclusion Protocol (REP), we explored what you can already do with its various components — namely robots.txt and the URI level controls. In this post we will explore how the REP can play

Friday, March 14, 2025 With the robots.txt file, site owners have a simple way to control which parts of a website are accessible by crawlers. To help site owners further express how search engines and web crawlers can use their pages, the community

Friday, March 7, 2025 A long-standing tool for website owners, robots.txt has been in active use for over 30 years and is broadly supported by crawler operators (such as tools for site owners, services, and search engines). In this edition of the

Monday, February 24, 2025 Every now and then we get questions about robots.txt, robots meta tags, and the control functionality that they offer. Following our December series on crawling, we thought this would be the perfect time to put together a

Tuesday, November 19, 2024 Earlier this year, as part of our work to fight spam and deliver a great Search experience, we launched a spam policy to combat site reputation abuse. This is a tactic where third-party content is published on a host site

Thursday, August 15, 2024 Today, we launched our August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less

Tuesday, March 5, 2024 Today we announced the March 2024 core update. This is designed to improve the quality of Search by showing less content that feels like it was made to attract clicks, and more content that people find useful. We also shared

Thursday, November 2, 2023 Google Search regularly updates our search ranking systems to ensure we're showing the most relevant, helpful content that we can. We've had a series of notable updates we've shared about in the past few weeks, and we have

Wednesday, October 4, 2023 We're releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types. This spam update aims to clean up several types of spam that our community members reported in

Wednesday, April 19, 2023 Helpful content generally offers a good page experience. That's why today, we've added a section on page experience to our guidance on creating helpful content and revised our help page about page experience. We think this

Wednesday, December 14, 2022 Today, we're leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results. SpamBrain is our AI-based spam-prevention system. Besides using it to detect spam directly, it can now detect

Thursday, August 18, 2022 Google Search is always working to better connect people to helpful information. To this end, we're launching what we're calling the “helpful content update” that's part of a broader effort to ensure people see more

Friday, June 3, 2022 This week, we introduced an algorithmic improvement that identifies documents where the title element is written in a different language or script from its content, and chooses a title that is similar to the language and script

Wednesday, April 9, 2025 A few months ago, we announced an improved way to view recent performance data in Search Console. The "24 hours" view includes data from the last available 24 hours and appears with a delay of only a few hours. This view can

Thursday, December 12, 2024 To better help you monitor the recent performance of your content, we're launching the '24 hours' view to the SC performance reports and improving the freshness of the data. We're rolling out these changes to all

Monday, August 05, 2024 We are excited to announce Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search. Recommendations are

Thursday, July 11, 2024 When shopping, people want to know the total price for the products they're purchasing. Shipping speed, cost, and return policy are major factors considered by shoppers when buying products online. However, configuring

This post discusses an update to Search Console's user and permissions to improve the accuracy and reflect the actual state of unused ownership tokens.

Monday, December 4, 2023 Vacation rentals on Google make it easier for travelers to discover the best lodging options, whether they're searching for a cozy cabin or a house that sleeps ten. Today, we're announcing a new and simpler way for vacation

Wednesday, November 29, 2023 Since 2013, Google has supported logo structured data, which recognizes two Organization fields: logo and url. Today we're expanding our support for organizational information by extracting additional administrative data

Monday, November 27, 2023 Today we're announcing support for profile page and discussion forum structured data for use in Google Search, including new reports in Search Console. This markup works with Google Search features that are designed to show

Friday, November 24, 2023 The crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024. This tool has been available for over a decade, but with the improvements we've made to our crawling logic and other tools available to

Wednesday, May 10, 2023 In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide a suite of quality signals for web pages. Today, the Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals to

Wednesday, April 19, 2023 Helpful content generally offers a good page experience. That's why today, we've added a section on page experience to our guidance on creating helpful content and revised our help page about page experience. We think this

Thursday, November 4, 2021 At I/O 2021, we previewed our plans to bring page experience ranking to desktop. Today we're announcing more details, including the timeline for these changes. This work builds on top of the page experience update we rolled

Monday, April 19, 2021 Last November we announced that the page experience ranking change will go live on Google Search this year, in what we're calling the "page experience update". To help publishers and site owners improve their page experience

Tuesday, November 10, 2020 This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work

Thursday, May 28, 2020 Through both internal studies and industry research, users show they prefer sites with a great page experience. In recent years, Search has added a variety of user experience criteria, such as how quickly pages load and

Monday, November 04, 2019 A fast web experience has long been an important user experience factor that we have promoted and advocated for. To help site owners on this quest we showed a preview of the Speed report in Search Console at Google I/O 2019.

Thursday, April 04, 2019 To help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, we've observed improvements on many pages across the web. We want to recognize the

Monday, November 12, 2018 At Google, we know that speed matters and we provide a variety of tools to help everyone understand the performance of a page or site. Historically, these tools have used different analysis engines. Unfortunately, this