Search Central Live is coming to New York City on March 20, 2025! Learn more and
apply for an invite.
Why and how to secure your website with the HTTPS protocol
Monday, December 10, 2018
A few days ago, Fatih Ozkosemen and I led an episode of the
AdSense On Air series.
This program consists of monthly videos which cover many topics of interest to online publishers
(we recommend you sign up if you use Google AdSense). The November 2018 version was dedicated to
HTTPS migrations.
You can find the whole session, about one hour long, in this video:
The video covers the following topics:
- What HTTPS encryption is, and why it is important to protect your visitors and yourself,
- How HTTPS enables a more modern web,
- What are the usual complaints about HTTPS, and are they still true today?
- "But HTTPS certificates cost so much money!"
- "But switching to HTTPS will destroy my SEO!"
- "But "mixed content" is such a headache!"
- "But my ad revenue will get destroyed!"
- "But HTTPS is sooooo sloooow!"
- Some practical advice to run the migration. Those are an aggregation of:
We hope that this sort of content is useful. Don't hesitate to let us know if you like it and if
we should do more! You can reach out to us directly on Twitter
(Vincent &
Fatih). Let us know which topics are
of interest to you by commenting here or on the YouTube page. If you have questions when you plan
your own HTTPS migration, don't hesitate to ask in our
Webmaster Help Forums.
Posted by Vincent Courson, Search Outreach Specialist
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
[null,null,[],[[["This AdSense On Air episode, led by Fatih Ozkosemen and Vincent Courson, focuses on HTTPS migrations for online publishers."],["The episode addresses common concerns about HTTPS, such as cost, SEO impact, mixed content, ad revenue, and site speed, debunking these myths with updated information."],["Practical advice is provided on HTTPS migration, incorporating Google's documentation on site moves with URL changes and choosing HTTPS specifications."],["Publishers are encouraged to engage by sharing their feedback, suggesting future topics, and utilizing the Webmaster Help Forums for migration support."]]],["The November 2018 AdSense On Air video, led by Fatih Ozkosemen and Vincent Courson, focused on HTTPS migrations. The video explained HTTPS encryption and its importance while addressing common concerns about cost, SEO impact, mixed content, ad revenue, and speed. It provided practical advice for migration, referencing Google's documentation on site moves with URL changes and HTTPS specifications. Viewers are encouraged to share feedback and ask questions on social media or the Webmaster Help Forums.\n"]]
