検索結果でのランキングを上げ、全般的に優れたユーザー エクスペリエンスを提供できるよう、サイト所有者の皆様には、Core Web Vitals を改善することを強くおすすめします。ただし、優れたページ エクスペリエンスに関係するのは、Core Web Vitals だけではありません。Search Console の Core Web Vitals レポートのデータやサードパーティの Core Web Vitals レポートの結果が良好な状態であっても、高いランキングが得られるとは限りません。
Google 検索は、ページ エクスペリエンスが平均を下回るコンテンツも含め、常に最も関連性の高いコンテンツが表示されるように設計されています。ただし多くの場合、検索語句に一致するヘルプフル コンテンツが多数存在するため、優れたページ エクスペリエンスを実現していることは、検索結果でのランキングを上げることにつながります。
Posted by Danny Sullivan, public liaison for
Google Search
[null,null,[],[[["\u003cp\u003eGoogle has streamlined its page experience guidance, consolidating information and emphasizing a holistic approach to content creation that includes page experience.\u003c/p\u003e\n"],["\u003cp\u003eThe Search Console's Page Experience report will be replaced with a new page linking to general guidance, while the Mobile Usability report and related tools will be retired as of December 1, 2023, due to the availability of other robust mobile usability evaluation resources.\u003c/p\u003e\n"],["\u003cp\u003eCore Web Vitals remain important for a good page experience and search ranking success but are not the sole factor determining ranking, as Google's ranking systems consider a variety of page experience signals.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages site owners to focus on the overall user experience, considering factors beyond Core Web Vitals, and provides self-assessment questions to guide them in understanding and improving page experience.\u003c/p\u003e\n"],["\u003cp\u003eWhile page experience contributes to search ranking, Google prioritizes the relevance of content, meaning that even pages with subpar page experience may rank well if their content is highly relevant to the search query.\u003c/p\u003e\n"]]],["Google updated its guidance on page experience, incorporating it into helpful content creation resources. They added a page experience section to the \"Creating helpful, reliable, people-first content\" page and revised the \"Understanding page experience\" help page. Search Console's Page Experience report will be changed to link to general guidance. The Mobile Usability report will retire December 1, 2023. Core Web Vitals remain important, and good page experience contributes to search success, though not a single ranking factor.\n"],null,["# The role of page experience in creating helpful content\n\nWednesday, April 19, 2023\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our updated documentation on [page experience](/search/docs/appearance/page-experience).\n\n\nHelpful content generally offers a good page experience. That's why today, we've added a section on page experience\nto our [guidance on\ncreating helpful content](/search/docs/fundamentals/creating-helpful-content) and revised our [help page about page\nexperience](/search/docs/appearance/page-experience). We think this all will help site owners consider page experience more holistically as part of\nthe content creation process.\n\nWe haven't introduced any major new aspects of page experience to consider versus our previous\nguidance. If you've been paying attention to things we've talked about in the past, such as Core Web Vitals, all\nthat remains as before.\n\nStreamlining our page experience guidance\n-----------------------------------------\n\n\nFor years, our core ranking systems have sought to reward content providing a good page experience, as covered in\nguidance we gave in [2011](/search/blog/2011/05/more-guidance-on-building-high-quality),\nupdated in [2019](/search/blog/2019/08/core-updates) and made part of our [Creating helpful,\nreliable, people-first content](/search/docs/fundamentals/creating-helpful-content) help page last year.\n\n\nThat help page is a key resource for our [Search\nEssentials](/search/docs/essentials). We regularly refer anyone seeking to be successful with Google Search to read through the\nself-assessment questions and other guidance on it. But while some aspects of page experience were covered in the\npage's \"Presentation and production questions\" section, others were not. We've now improved this by adding a [section on\nproviding a great page experience](/search/docs/fundamentals/creating-helpful-content#page-experience), to explain how those hoping to be successful in Search should be\nconsidering this.\n\n\nIn turn, that section links over to our revised [Understanding page\nexperience in Google Search results](/search/docs/appearance/page-experience) help page, which explains the role of page experience in more detail,\nalong with self-assessment questions and resources. That page brings together in one place some key aspects of page\nexperience to consider, aspects that are unchanged from what we've talked about in recent years.\n\nSearch Console reports\n----------------------\n\n\nIn the coming months, the Page Experience report within\n[Search Console](https://search.google.com/search-console/about)\nwill transform into a new page that links to our general guidance about page experience,\nalong with a dashboard-view of the individual Core Web Vitals and HTTPS reports that will\nremain in Search Console.\n\n\nAlso starting December 1, 2023, we'll be retiring Search Console's \"Mobile Usability\" report, the [Mobile-Friendly Test](https://search.google.com/test/mobile-friendly) tool and [Mobile-Friendly\nTest API](/webmaster-tools/search-console-api/reference/rest). This doesn't mean that mobile usability isn't important for success with Google Search. It remains\ncritical for users, who are using mobile devices more than ever, and as such, it remains a part of our page\nexperience guidance. But in the nearly ten years since we [initially\nlaunched](/search/blog/2014/10/tracking-mobile-usability-in-webmaster) this report, many other robust resources for evaluating mobile usability have emerged, including [Lighthouse](https://developer.chrome.com/docs/lighthouse/overview) from Chrome.\n\n\nOverall, we hope this work will help creators and site owners continue to succeed with their visitors by providing a\ngreat page experience and by doing so, also succeed in Google Search.\n\nFAQ\n---\n\n### Without the Page Experience report, how do I know if my site provides a great page experience?\n\n\nThe page experience report was intended as a general guidepost of some metrics that aligned with good page\nexperience, not as a comprehensive assessment of all the different aspects. Those seeking to provide a good page\nexperience should take an holistic approach, including following some of our self-assessment questions covered on\nour [Understanding page experience in Google Search results](/search/docs/appearance/page-experience#assess) page.\n\n### Is there a single \"page experience signal\" that Google Search uses for ranking?\n\n\nThere is no single signal. Our core ranking systems look at a variety of signals that align with overall page\nexperience.\n\n### Page experience signals had been listed as Core Web Vitals, mobile-friendly, HTTPS and no intrusive\ninterstitials. Are these signals still used in search rankings?\n\n\nWhile not all of these may be directly\nused to inform ranking, we do find that all of these aspects of page experience align with success in search\nranking, and are worth attention.\n\n### Are Core Web Vitals still important?\n\n\nWe highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user\nexperience generally. However, great page experience involves more than Core Web Vitals. Good stats within the\n[Core Web Vitals report](https://support.google.com/webmasters/answer/9205520)\nin Search Console or third-party Core Web Vitals reports don't guarantee good rankings.\n\n### What does this mean for the \"page experience update\"?\n\n\nThe page experience update was a concept to describe a set of key page experience aspects for site owners to focus\non. In particular, it [introduced](/search/blog/2021/04/more-details-page-experience#details)\nCore Web Vitals as a new signal that our core ranking systems considered, along with other page experience signals\nsuch as HTTPS that they'd already been considering. It was not a separate ranking system, and it did not combine all\nthese signals into one single \"page experience\" signal.\n\n### Is good page experience required to appear in the \"Top stories\" carousel on mobile?\n\n\nPage experience is not an eligibility requirement to appear anywhere in the \"Top stories\" section. As long as\ncontent meets [Google News best\npractices](https://support.google.com/news/publisher-center/answer/9607104) and [Google News\npolicies](https://support.google.com/news/publisher-center/answer/6204050), our automated systems may consider it.\n\n### Is page experience evaluated on a site-wide or page-specific basis?\n\n\nOur core ranking systems generally evaluate content on a page-specific basis, including when\nunderstanding aspects related to page experience. However, we do have some site-wide assessments.\n\n### Does page experience factor into the helpful content system?\n\n\nThe helpful content system is primarily focused on signals related to content, rather than presentation and page\nexperience. However, just as our core ranking systems consider signals that align with good page experience, so does\nthe [helpful content system](/search/updates/helpful-content-update), to a\ndegree.\n\n### How important is page experience to ranking success?\n\n\nGoogle Search always seeks to show the most relevant content, even if the page experience is sub-par. But for many\nqueries, there is lots of helpful content available. Having a great page experience can contribute to success in\nSearch, in such cases.\n\nPosted by [Danny Sullivan](/search/blog/authors/danny-sullivan), public liaison for\nGoogle Search\n\n*** ** * ** ***\n\nUpdates\n-------\n\n- **Update on January 31, 2024** : [Interaction to Next Paint (INP) will replace FID](https://web.dev/blog/inp-cwv-march-12) as a part of Core Web Vitals on March 12, 2024.\n- **Update on November 8, 2023**: We're also retiring the Good page experience search appearance filter from the Performance report, as page experience has evolved to include more aspects than just Core Web Vitals and HTTPS. To allow time for adjusting your API calls, support for this search appearance filter in the Search Console API will be removed in 180 days.\n- **Update on March 12, 2024** : [Interaction to Next Paint (INP) has replaced FID](https://web.dev/blog/inp-cwv-launch) as a part of Core Web Vitals."]]
