簡化 Google 搜尋結果中的影片呈現畫面
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
2023 年 4 月 13 日星期四
今天我們進行了一項調整，只有在網頁的主要內容是影片時，Google 搜尋結果旁邊才會顯示影片縮圖。
這麼做能讓使用者輕鬆瞭解造訪網頁時可能看到的內容。
先前我們顯示影片縮圖的方式有兩種。
如果影片是網頁的主要內容，影片縮圖會顯示在網頁資訊的開頭：
這項做法維持不變。另一種格式則適用於影片出現在網頁上，但不是網頁主要元素的情況。
在這種情況，縮圖會顯示在網頁資訊的結尾：
這個第二種格式即將淘汰。在實驗中，這項異動會對發布者的整體參與度影響很小。
這項異動會影響 Search Console 的成效報表中影片的搜尋外觀回報指標。影片索引報告和影片強化報告中會顯示註解。
如要進一步瞭解為影片建立索引的最佳做法，請參閱影片最佳做法指南。如有任何疑問，歡迎前往搜尋中心產品討論社群發文提問，和志同道合的專家一起討論。
發文者：Google 搜尋產品經理 Cory Benavente
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
[null,null,[],[[["\u003cp\u003eVideo thumbnails in Google Search results will now only appear when the video is the main content of a page.\u003c/p\u003e\n"],["\u003cp\u003eThis change aims to improve user experience by providing a clearer understanding of page content before clicking.\u003c/p\u003e\n"],["\u003cp\u003eThe impact on publisher engagement has been minimal based on experiments.\u003c/p\u003e\n"],["\u003cp\u003eSearch appearance metrics for videos in Search Console performance reports will be affected, with annotations provided in video indexing and enhancement reports.\u003c/p\u003e\n"],["\u003cp\u003eFor further information and support, refer to the video best practices guide and the Search Central help community.\u003c/p\u003e\n"]]],["Google is changing how video thumbnails appear in search results. Thumbnails will now only appear when a video is the primary content of a page. The previous format, where thumbnails appeared for secondary videos, is being removed. This change is expected to have minimal impact on publisher engagement. Video-related metrics in the Search Console's performance report, video indexing report, and video enhancements report will be affected, and there will be annotations for this change.\n"],null,["# Simplifying video presentation on Google Search Results\n\nThursday, April 13, 2023\n\n\nToday, we're making a change so that video thumbnails only appear next to Google search results when the video is the main content of a page.\nThis will make it easier for users to understand what to expect when they visit a page.\n\n\nPreviously, we showed video thumbnails in two different ways.\nFor pages where the video was the main content of the page, it appeared at the beginning of a listing:\n\n\nThis remains unchanged. The other format was for when a video was present on a page but not the main element of a page.\nIn that case, the thumbnail appeared after a listing:\n\n\nThis second format is going away. In experiments, this change has had minimal impact on overall engagement for publishers.\n\n\nThis change will impact search appearance reported metrics for videos in the [performance report](https://support.google.com/webmasters/answer/7576553) in Search Console.\nThere will be annotations in the [video indexing report](https://support.google.com/webmasters/answer/9495631) and the [video enhancements report](https://support.google.com/webmasters/answer/7552505).\n\n\nTo learn more about video indexing best practices, check out the [video best practices guide](/search/docs/appearance/video).\nFor questions, feel free to post in our [Search Central help community](https://goo.gle/sc-forum), where you can join a discussion with like-minded experts.\n\nPosted by [Cory Benavente](/search/blog/authors/cory-benavente), Product Manager, Google Search"]]
