[null,null,[],[[["This blog post is outdated; refer to the current documentation on structured data for the latest information."],["Google now supports microdata for rich snippets, alongside existing support for microformats and RDFa."],["Microdata allows you to specify structured information like reviews, profiles, and events within web pages, which Google may use to enhance search result presentation."],["Microdata uses attributes like `itemscope`, `itemtype`, and `itemprop` to easily add markup to web pages for specifying structured data."],["While rich snippets are not guaranteed, using microdata enables Google to better understand and potentially enhance the display of your content in search results."]]],["Microdata, a new markup standard within HTML5, enables the specification of structured information on web pages. This allows users to add markup to their web pages using attributes such as `itemscope`, `itemtype`, and `itemprop`, to define and describe items like reviews, people profiles, or events. Google supports microdata for rich snippets and offers a testing tool to validate the markup. This information helps Google enhance the presentation of pages in search results.\n"]]