user_interest
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A user interest: a particular interest-based vertical to be targeted.
user_interest.availabilities |
| Field description | Output only. Availability information of the user interest. |
| Category | ATTRIBUTE |
| Data Type | MESSAGE |
| Type URL | google.ads.googleads.v26.common.CriterionCategoryAvailability |
| Filterable | False |
| Selectable | True |
| Sortable | False |
| Repeated | True |
| Selectable with |
The following fields/resources can be selected with this field:
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user_interest.launched_to_all |
| Field description | Output only. True if the user interest is launched to all channels and
locales. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
| Selectable with |
The following fields/resources can be selected with this field:
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user_interest.name |
| Field description | Output only. The name of the user interest. |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
| Selectable with |
The following fields/resources can be selected with this field:
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user_interest.resource_name |
| Field description | Output only. The resource name of the user interest.
User interest resource names have the form:
customers/{customer_id}/userInterests/{user_interest_id}
|
| Category | ATTRIBUTE |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
| Selectable with |
The following fields/resources can be selected with this field:
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user_interest.taxonomy_type |
| Field description | Output only. Taxonomy type of the user interest. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
AFFINITY
IN_MARKET
MOBILE_APP_INSTALL_USER
NEW_SMART_PHONE_USER
UNKNOWN
UNSPECIFIED
VERTICAL_GEO
|
| Type URL | google.ads.googleads.v26.enums.UserInterestTaxonomyTypeEnum.UserInterestTaxonomyType |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
| Selectable with |
The following fields/resources can be selected with this field:
|
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user_interest.user_interest_id |
| Field description | Output only. The ID of the user interest. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
| Selectable with |
The following fields/resources can be selected with this field:
|
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user_interest.user_interest_parent |
| Field description | Output only. The parent of the user interest. |
| Category | ATTRIBUTE |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
| Selectable with |
The following fields/resources can be selected with this field:
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Last updated 2026-10-14 UTC.
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