CustomerLifecycleOptimizationMode

Possible customer acquisition goal optimization modes.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

TARGET_ALL

The mode is used when the campaign optimizes for all customers, which is the default value.

TARGET_SPECIFIC

This mode configures the campaign to target only customers who have previously interacted but are now lapsed or disengaged.