SearchTermMatchType
Possible match types for a keyword triggering an ad, including variants.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
BROAD
|
Broad match. |
EXACT
|
Exact match. |
PHRASE
|
Phrase match. |
NEAR_EXACT
|
Exact match (close variant). |
NEAR_PHRASE
|
Phrase match (close variant). |
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["The primary match types for a keyword triggering an ad are `BROAD`, `EXACT`, and `PHRASE`, dictating how closely the keyword must match a user's search query."],["Google Ads utilizes the match types `NEAR_EXACT` and `NEAR_PHRASE` to include close variants of the keyword, broadening the potential reach."],["`UNSPECIFIED` and `UNKNOWN` match types are for system use and not for manual selection in ad campaigns."]]],[]]
