TargetCpm
Target CPM (cost per thousand impressions) is an automated bidding strategy that sets bids to optimize performance given the target CPM you set.
Fields |
Union field goal
goal . Additional information related to bidding goal. goal can be only one of the following: |
target_frequency_goal
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TargetCpmTargetFrequencyGoal
Target Frequency bidding goal details.
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["Target CPM is an automated bidding strategy that helps optimize campaign performance based on a target cost per thousand impressions."],["This strategy allows advertisers to set a specific target CPM to manage costs and reach goals."],["`goal` provides more information about your bidding goals and can be of the type `target_frequency_goal`."],["When `goal` is a `target_frequency_goal` you will use the TargetCpmTargetFrequencyGoal object for your target frequency settings."]]],[]]