TargetImpressionShare
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
| Fields |
location
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TargetImpressionShareLocation
The targeted location on the search results page.
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location_fraction_micros
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int64
The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
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cpc_bid_ceiling_micros
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int64
The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["Target Impression Share bidding automatically sets bids with the goal of displaying your ads at the top of the page or in other prominent search result locations."],["You specify a target location (e.g., top of the first page) and the desired percentage of your ads to appear there."],["This strategy utilizes a maximum CPC bid limit that you set to control spending."]]],[]]
