TargetRoas
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An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).
| Fields |
target_roas
|
double
Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
|
cpc_bid_ceiling_micros
|
int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
|
cpc_bid_floor_micros
|
int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
|
target_roas_tolerance_percent_millis
|
int64
The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. This field is only mutable for portfolio bidding strategies.
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Last updated 2025-08-07 UTC.
[null,null,["Last updated 2025-08-07 UTC."],[],[],null,["# TargetRoas\n\nAn automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).\n\n| Fields ||\n|--------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ### `target_roas` | `double` Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. |\n| ### `cpc_bid_ceiling_micros` | `int64` Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |\n| ### `cpc_bid_floor_micros` | `int64` Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |\n| ### `target_roas_tolerance_percent_millis` | `int64` The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. This field is only mutable for portfolio bidding strategies. |"]]
