GoalType

The possible value of goal types.

Enums
`CUSTOMER_RETENTION`	Retention goal, which allows advertisers to optimize campaigns to win back lapsed customers. See https://support.google.com/google-ads/answer/14792043 to learn more.
`LOYALTY_RETENTION`	Loyalty retention goal, which allows advertisers to optimize campaigns for retaining loyalty program members.
`NEW_CUSTOMER_ACQUISITION`	New customer acquisition goal, which allows advertisers to optimize campaigns to acquire new customers.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`UNSPECIFIED`	Not specified.

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Last updated 2026-07-27 UTC.

`CUSTOMER_RETENTION`