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MatchType

Possible match types for a keyword triggering an ad.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`BROAD`	Broad match.
`EXACT`	Exact match.
`PHRASE`	Phrase match.
`AI_MAX`	Match type for AI Max Search.

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Last updated 2025-11-14 UTC.

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