asset_group

Help me build a query Proto definition

An asset group. AssetGroupAsset is used to link an asset to the asset group. AssetGroupSignal is used to associate a signal to an asset group.

Attributed resources
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of asset_group. However, when you specify asset_group in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when asset_group is specified in the FROM clause.

Is asset_group specified in the FROM clause of your query?

No Yes, it is

Resource fields
ad_strength
asset_coverage.ad_strength_action_items
campaign
final_mobile_urls
final_urls
id
name
path1
path2
primary_status
primary_status_reasons
resource_name
status

Segments
ad_network_type
ad_sub_network_type
click_type
conversion_action
conversion_action_category
conversion_action_name
conversion_adjustment
conversion_attribution_event_type
conversion_lag_bucket
conversion_or_adjustment_lag_bucket
date
day_of_week
device
external_conversion_source
month
new_versus_returning_customers
quarter
slot
week
year

Metrics
all_conversions
all_conversions_by_conversion_date
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_value
all_conversions_value_by_conversion_date
all_conversions_value_per_cost
all_new_customer_lifetime_value
all_value_adjustment
average_cart_size
average_cost
average_cpc
average_cpe
average_order_value_micros
clicks
conversions
conversions_by_conversion_date
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_value
conversions_value_by_conversion_date
conversions_value_per_cost
cost_micros
cost_of_goods_sold_micros
cost_per_all_conversions
cost_per_conversion
cross_device_conversions
cross_device_conversions_value_micros
cross_sell_cost_of_goods_sold_micros
cross_sell_gross_profit_micros
cross_sell_revenue_micros
cross_sell_units_sold
ctr
engagement_rate
engagements
gross_profit_margin
gross_profit_micros
impressions
interaction_event_types
interaction_rate
interactions
lead_cost_of_goods_sold_micros
lead_gross_profit_micros
lead_revenue_micros
lead_units_sold
new_customer_lifetime_value
orders
revenue_micros
value_adjustment
value_per_all_conversions
value_per_all_conversions_by_conversion_date
value_per_conversion
value_per_conversions_by_conversion_date
view_through_conversions

asset_group.ad_strength Field description Output only. Overall ad strength of this asset group. Category ATTRIBUTE Data Type ENUM AVERAGE EXCELLENT GOOD NO_ADS PENDING POOR UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.AdStrengthEnum.AdStrength Filterable True Selectable True Sortable True Repeated False

asset_group.asset_coverage.ad_strength_action_items Field description Output only. A list of action items to improve the ad strength of an asset group. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v23.resources.AdStrengthActionItem Filterable False Selectable True Sortable False Repeated True

asset_group.campaign Field description Immutable. The campaign with which this asset group is associated. The asset which is linked to the asset group. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

asset_group.final_mobile_urls Field description A list of final mobile URLs after all cross domain redirects. In performance max, by default, the urls are eligible for expansion unless opted out. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset_group.final_urls Field description A list of final URLs after all cross domain redirects. In performance max, by default, the urls are eligible for expansion unless opted out. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset_group.id Field description Output only. The ID of the asset group. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset_group.name Field description Required. Name of the asset group. Required. It must have a minimum length of 1 and maximum length of 128. It must be unique under a campaign. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset_group.path1 Field description First part of text that may appear appended to the url displayed in the ad. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset_group.path2 Field description Second part of text that may appear appended to the url displayed in the ad. This field can only be set when path1 is set. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset_group.primary_status Field description Output only. The primary status of the asset group. Provides insights into why an asset group is not serving or not serving optimally. Category ATTRIBUTE Data Type ENUM ELIGIBLE LIMITED NOT_ELIGIBLE PAUSED PENDING REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.AssetGroupPrimaryStatusEnum.AssetGroupPrimaryStatus Filterable True Selectable True Sortable False Repeated False

asset_group.primary_status_reasons Field description Output only. Provides reasons into why an asset group is not serving or not serving optimally. It will be empty when the asset group is serving without issues. Category ATTRIBUTE Data Type ENUM ASSET_GROUP_DISAPPROVED ASSET_GROUP_LIMITED ASSET_GROUP_PAUSED ASSET_GROUP_REMOVED ASSET_GROUP_UNDER_REVIEW CAMPAIGN_ENDED CAMPAIGN_PAUSED CAMPAIGN_PENDING CAMPAIGN_REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.AssetGroupPrimaryStatusReasonEnum.AssetGroupPrimaryStatusReason Filterable True Selectable True Sortable False Repeated True

asset_group.resource_name Field description Immutable. The resource name of the asset group. Asset group resource names have the form: customers/{customer_id}/assetGroups/{asset_group_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

asset_group.status Field description The status of the asset group. Category ATTRIBUTE Data Type ENUM ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.AssetGroupStatusEnum.AssetGroupStatus Filterable True Selectable True Sortable True Repeated False

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT DISCOVER GMAIL GOOGLE_OWNED_CHANNELS GOOGLE_TV MAPS MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE Type URL google.ads.googleads.v23.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_search_term_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.view_through_conversions parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year shopping_performance_view targeting_expansion_view topic_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.ad_sub_network_type Field description Ad sub network type. Currently only available for ads running as part of DemandGen campaigns on YouTube and has to always be selected together with ad_network_type. Category SEGMENT Data Type ENUM UNKNOWN UNSEGMENTED UNSPECIFIED YOUTUBE_INFEED YOUTUBE_INSTREAM YOUTUBE_SHORTS Type URL google.ads.googleads.v23.enums.AdSubNetworkTypeEnum.AdSubNetworkType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.view_through_conversions parental_status_view per_store_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year shopping_performance_view topic_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.click_type Field description Click type. Category SEGMENT Data Type ENUM AD_IMAGE APP_DEEPLINK BREADCRUMBS BROADBAND_PLAN CALLS CALL_TRACKING CLICK_ON_ENGAGEMENT_AD CLICK_TO_MESSAGE_LANDING_PAGE_CLICK CLICK_TO_MESSAGE_THIRD_PARTY_CLICK CROSS_NETWORK GET_DIRECTIONS HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION HOTEL_PRICE LOCATION_EXPANSION LOCATION_FORMAT_CALL LOCATION_FORMAT_DIRECTIONS LOCATION_FORMAT_IMAGE LOCATION_FORMAT_LANDING_PAGE LOCATION_FORMAT_MAP LOCATION_FORMAT_STORE_INFO LOCATION_FORMAT_TEXT MOBILE_CALL_TRACKING OFFER_PRINTS OTHER PRICE_EXTENSION PRODUCT_AD_APP_DEEPLINK PRODUCT_ASSETS PRODUCT_EXTENSION_CLICKS PRODUCT_LISTING_ADS_COUPON PRODUCT_LISTING_AD_CLICKS PRODUCT_LISTING_AD_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE PRODUCT_LISTING_AD_TRANSACTABLE PROMOTION_EXTENSION SHOPPING_COMPARISON_LISTING SHOWCASE_AD_CATEGORY_LINK SHOWCASE_AD_LOCAL_PRODUCT_LINK SHOWCASE_AD_LOCAL_STOREFRONT_LINK SHOWCASE_AD_ONLINE_PRODUCT_LINK SITELINKS STORE_LOCATOR SWIPEABLE_GALLERY_AD_HEADLINE SWIPEABLE_GALLERY_AD_SEE_MORE SWIPEABLE_GALLERY_AD_SITELINK_FIVE SWIPEABLE_GALLERY_AD_SITELINK_FOUR SWIPEABLE_GALLERY_AD_SITELINK_ONE SWIPEABLE_GALLERY_AD_SITELINK_THREE SWIPEABLE_GALLERY_AD_SITELINK_TWO SWIPEABLE_GALLERY_AD_SWIPES TRAVEL_ASSETS UNKNOWN UNSPECIFIED URL_CLICKS VEHICLE_ASSETS VIDEO_APP_STORE_CLICKS VIDEO_CALL_TO_ACTION_CLICKS VIDEO_CARD_ACTION_HEADLINE_CLICKS VIDEO_CHANNEL_CLICK VIDEO_END_CAP_CLICKS VIDEO_RELATED_VIDEOS_CLICK VIDEO_WEBSITE_CLICKS VISUAL_SITELINKS WIRELESS_PLAN Type URL google.ads.googleads.v23.enums.ClickTypeEnum.ClickType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view click_view content_criterion_view customer customer_asset display_keyword_view expanded_landing_page_view gender_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.mobile_friendly_clicks_percentage metrics.orders metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.revenue_micros metrics.speed_score metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date parental_status_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view targeting_expansion_view topic_view video video_enhancement webpage_view

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.conversion_action_category Field description Conversion action category. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED YOUTUBE_FOLLOW_ON_VIEWS Type URL google.ads.googleads.v23.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.conversion_adjustment Field description This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year targeting_expansion_view

segments.conversion_attribution_event_type Field description Conversion attribution event type. Category SEGMENT Data Type ENUM ENGAGED_VIEW IMPRESSION INTERACTION UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year targeting_expansion_view

segments.conversion_lag_bucket Field description An enum value representing the number of days between the impression and the conversion. Category SEGMENT Data Type ENUM EIGHT_TO_NINE_DAYS ELEVEN_TO_TWELVE_DAYS FIVE_TO_SIX_DAYS FORTY_FIVE_TO_SIXTY_DAYS FOURTEEN_TO_TWENTY_ONE_DAYS FOUR_TO_FIVE_DAYS LESS_THAN_ONE_DAY NINE_TO_TEN_DAYS ONE_TO_TWO_DAYS SEVEN_TO_EIGHT_DAYS SIXTY_TO_NINETY_DAYS SIX_TO_SEVEN_DAYS TEN_TO_ELEVEN_DAYS THIRTEEN_TO_FOURTEEN_DAYS THIRTY_TO_FORTY_FIVE_DAYS THREE_TO_FOUR_DAYS TWELVE_TO_THIRTEEN_DAYS TWENTY_ONE_TO_THIRTY_DAYS TWO_TO_THREE_DAYS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.ConversionLagBucketEnum.ConversionLagBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year targeting_expansion_view webpage_view

segments.conversion_or_adjustment_lag_bucket Field description An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. Category SEGMENT Data Type ENUM ADJUSTMENT_EIGHT_TO_NINE_DAYS ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS ADJUSTMENT_FIVE_TO_SIX_DAYS ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS ADJUSTMENT_FOUR_TO_FIVE_DAYS ADJUSTMENT_LESS_THAN_ONE_DAY ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS ADJUSTMENT_NINE_TO_TEN_DAYS ADJUSTMENT_ONE_TO_TWO_DAYS ADJUSTMENT_SEVEN_TO_EIGHT_DAYS ADJUSTMENT_SIXTY_TO_NINETY_DAYS ADJUSTMENT_SIX_TO_SEVEN_DAYS ADJUSTMENT_TEN_TO_ELEVEN_DAYS ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS ADJUSTMENT_THREE_TO_FOUR_DAYS ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS ADJUSTMENT_TWO_TO_THREE_DAYS ADJUSTMENT_UNKNOWN CONVERSION_EIGHT_TO_NINE_DAYS CONVERSION_ELEVEN_TO_TWELVE_DAYS CONVERSION_FIVE_TO_SIX_DAYS CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS CONVERSION_FOUR_TO_FIVE_DAYS CONVERSION_LESS_THAN_ONE_DAY CONVERSION_NINE_TO_TEN_DAYS CONVERSION_ONE_TO_TWO_DAYS CONVERSION_SEVEN_TO_EIGHT_DAYS CONVERSION_SIXTY_TO_NINETY_DAYS CONVERSION_SIX_TO_SEVEN_DAYS CONVERSION_TEN_TO_ELEVEN_DAYS CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS CONVERSION_THREE_TO_FOUR_DAYS CONVERSION_TWELVE_TO_THIRTEEN_DAYS CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS CONVERSION_TWO_TO_THREE_DAYS CONVERSION_UNKNOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year targeting_expansion_view webpage_view

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view android_privacy_shared_key_google_ad_group android_privacy_shared_key_google_campaign android_privacy_shared_key_google_network_type app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view click_view content_criterion_view conversion_action customer customer_asset customer_search_term_insight detail_content_suitability_placement_view detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_content_suitability_placement_view group_placement_view hotel_group_view hotel_performance_view hotel_reconciliation income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_location_asset_click_to_call metrics.all_conversions_from_location_asset_directions metrics.all_conversions_from_location_asset_menu metrics.all_conversions_from_location_asset_order metrics.all_conversions_from_location_asset_other_engagement metrics.all_conversions_from_location_asset_store_visits metrics.all_conversions_from_location_asset_website metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_impression_frequency_per_user metrics.average_order_value_micros metrics.average_page_views metrics.average_target_cpa_micros metrics.average_target_roas metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.clicks_unique_query_clusters metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_unique_query_clusters metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.eligible_impressions_from_location_asset_store_reach metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_commission_rate_micros metrics.hotel_eligible_impressions metrics.hotel_expected_commission_cost metrics.hotel_price_difference_percentage metrics.impressions metrics.impressions_unique_query_clusters metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.search_volume metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.unique_users metrics.unique_users_five_plus metrics.unique_users_four_plus metrics.unique_users_ten_plus metrics.unique_users_three_plus metrics.unique_users_two_plus metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions metrics.view_through_conversions_from_location_asset_click_to_call metrics.view_through_conversions_from_location_asset_directions metrics.view_through_conversions_from_location_asset_menu metrics.view_through_conversions_from_location_asset_order metrics.view_through_conversions_from_location_asset_other_engagement metrics.view_through_conversions_from_location_asset_store_visits metrics.view_through_conversions_from_location_asset_website paid_organic_search_term_view parental_status_view per_store_view performance_max_placement_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.adjusted_age_range segments.adjusted_gender segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.day_of_week Field description Day of the week, for example, MONDAY. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v23.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.adjusted_age_range segments.adjusted_gender segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_group campaign_search_term_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_impression_frequency_per_user metrics.average_order_value_micros metrics.average_video_watch_time_duration_millis metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.mobile_friendly_clicks_percentage metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.unique_users metrics.unique_users_five_plus metrics.unique_users_four_plus metrics.unique_users_ten_plus metrics.unique_users_three_plus metrics.unique_users_two_plus metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.adjusted_age_range segments.adjusted_gender segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year shopping_performance_view targeting_expansion_view topic_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.external_conversion_source Field description External conversion source. Category SEGMENT Data Type ENUM AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS Type URL google.ads.googleads.v23.enums.ExternalConversionSourceEnum.ExternalConversionSource Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.clicks_unique_query_clusters metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_last_conversion_date metrics.conversion_last_received_request_date_time metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_unique_query_clusters metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.impressions_unique_query_clusters metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.adjusted_age_range segments.adjusted_gender segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.new_versus_returning_customers Field description This is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal. Category SEGMENT Data Type ENUM NEW NEW_AND_HIGH_LTV RETURNING UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.ConvertingUserPriorEngagementTypeAndLtvBucketEnum.ConvertingUserPriorEngagementTypeAndLtvBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer keyword_view location_interest_view location_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.slot segments.week segments.year targeting_expansion_view

segments.quarter Field description Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.clicks_unique_query_clusters metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_last_conversion_date metrics.conversion_last_received_request_date_time metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_unique_query_clusters metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.impressions_unique_query_clusters metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.slot Field description Position of the ad. Category SEGMENT Data Type ENUM CONTENT MIXED SEARCH_OTHER SEARCH_PARTNER_OTHER SEARCH_PARTNER_TOP SEARCH_SIDE SEARCH_TOP UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.SlotEnum.Slot Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view asset_field_type_view asset_group asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view click_view customer customer_asset expanded_landing_page_view keyword_view landing_page_view metrics.all_conversions metrics.all_value_adjustment metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.revenue_micros metrics.speed_score metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.view_through_conversions segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.quarter segments.week segments.year targeting_expansion_view webpage_view

segments.week Field description Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.clicks_unique_query_clusters metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_last_conversion_date metrics.conversion_last_received_request_date_time metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_unique_query_clusters metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.impressions_unique_query_clusters metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.adjusted_age_range segments.adjusted_gender segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.year shopping_performance_view shopping_product smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.year Field description Year, formatted as yyyy. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.clicks_unique_query_clusters metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_last_conversion_date metrics.conversion_last_received_request_date_time metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_unique_query_clusters metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.impressions_unique_query_clusters metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.all_conversions Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.all_conversions_by_conversion_date Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.all_conversions_from_interactions_rate Field description All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.all_conversions_from_interactions_value_per_interaction Field description The value of all conversions from interactions divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_audience_view campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer display_keyword_view expanded_landing_page_view gender_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view

metrics.all_conversions_value Field description The value of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.all_conversions_value_by_conversion_date Field description The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.all_conversions_value_per_cost Field description The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_audience_view age_range_view ai_max_search_term_ad_combination_view asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_audience_view campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer display_keyword_view expanded_landing_page_view gender_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view

metrics.all_new_customer_lifetime_value Field description All of new customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for both biddable and non-biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "all_conversions_value". See https://support.google.com/google-ads/answer/12080169 for more details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year

metrics.all_value_adjustment Field description The conversion value rule adjustment from all conversions in all conversion categories. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: asset_group segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year

metrics.average_cart_size Field description Average cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.average_cost Field description The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view user_location_view webpage_view

metrics.average_cpc Field description The total cost of all clicks divided by the total number of clicks received. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.average_cpe Field description The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_type_view campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view video video_enhancement webpage_view

metrics.average_order_value_micros Field description Average order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view click_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.conversions Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.conversions_by_conversion_date Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.conversions_from_interactions_rate Field description Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.conversions_from_interactions_value_per_interaction Field description The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_search_term_view channel_aggregate_asset_view customer expanded_landing_page_view hotel_group_view hotel_performance_view landing_page_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year shopping_product travel_activity_group_view travel_activity_performance_view video video_enhancement

metrics.conversions_value Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.conversions_value_by_conversion_date Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.conversions_value_per_cost Field description The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ai_max_search_term_ad_combination_view asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_search_term_view channel_aggregate_asset_view customer expanded_landing_page_view hotel_group_view hotel_performance_view keyword_view landing_page_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year targeting_expansion_view travel_activity_group_view travel_activity_performance_view video video_enhancement

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.cost_of_goods_sold_micros Field description Cost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.cost_per_all_conversions Field description The cost of ad interactions divided by all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.cost_per_conversion Field description The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.cross_device_conversions Field description Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.cross_device_conversions_value_micros Field description The sum of the value of cross-device conversions, in micros. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.date segments.day_of_week segments.match_type segments.month segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.cross_sell_cost_of_goods_sold_micros Field description Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.cross_sell_gross_profit_micros Field description Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.cross_sell_revenue_micros Field description Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.cross_sell_units_sold Field description Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.ctr Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.engagement_rate Field description How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view video video_enhancement webpage_view

metrics.engagements Field description The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view video video_enhancement webpage_view

metrics.gross_profit_margin Field description Gross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. Gross profit margin is the gross profit you made divided by your total revenue and multiplied by 100%. Gross profit margin calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone bought a hat and a shirt in an order on your website. The hat is priced $10 and has a cost of goods sold value of $3. The shirt is priced $20 but has no cost of goods sold value. Gross profit margin for this order will only take into account the hat because it has a cost of goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.gross_profit_micros Field description Gross profit is the profit you made from orders attributed to your ads minus the cost of goods sold (COGS). How it works: Gross profit is the revenue you made from sales attributed to your ads minus cost of goods sold. Gross profit calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The hat has a cost of goods sold value of $3, but the shirt has no cost of goods sold value. Gross profit for this order will only take into account the hat, so it's $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_content_suitability_placement_view detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_content_suitability_placement_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view paid_organic_search_term_view parental_status_view performance_max_placement_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.interaction_event_types Field description The types of payable and free interactions. Category METRIC Data Type ENUM Type URL google.ads.googleads.v23.enums.InteractionEventTypeEnum.InteractionEventType Filterable True Selectable True Sortable False Repeated True Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_bid_modifier campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view user_location_view webpage_view

metrics.interaction_rate Field description How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view user_location_view webpage_view

metrics.interactions Field description The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view user_location_view webpage_view

metrics.lead_cost_of_goods_sold_micros Field description Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.lead_gross_profit_micros Field description Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.lead_revenue_micros Field description Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.lead_units_sold Field description Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.new_customer_lifetime_value Field description New customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "conversions_value" for optimization. See https://support.google.com/google-ads/answer/12080169 for more details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year

metrics.orders Field description Orders is the total number of purchase conversions you received attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. If a conversion is attributed to previous interactions with your ads (clicks for text or Shopping ads, views for video ads etc.) it's counted as an order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order on your website. Even though they bought 2 products, this would count as 1 order. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.revenue_micros Field description Revenue is the total amount you made from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Revenue is the total value of all the orders you received attributed to your ads, minus any discount. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The entire order has a $5 discount. The revenue from this order is $25 = ($10 + $20) - $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.value_adjustment Field description The conversion value rule adjustment from biddable conversions in all conversion categories. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: asset_group segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year

metrics.value_per_all_conversions Field description The value of all conversions divided by the number of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.value_per_all_conversions_by_conversion_date Field description The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.value_per_conversion Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.value_per_conversions_by_conversion_date Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view hotel_reconciliation keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.view_through_conversions Field description The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer detail_placement_view display_keyword_view distance_view gender_view geographic_view group_placement_view income_range_view keyword_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view user_location_view video video_enhancement webpage_view