The forecast metrics for the planless keyword campaign.
| Fields | |
|---|---|
| 
 | 
 The total number of impressions. | 
| 
 | 
 The average click through rate. Available only if impressions > 0. | 
| 
 | 
 The average cpc. Available only if clicks > 0. | 
| 
 | 
 The total number of clicks. | 
| 
 | 
 The total cost. | 
| 
 | 
 Forecasted number of conversions: clicks * conversion_rate. | 
| 
 | 
 Forecasted conversion rate. | 
| 
 | 
 Average cost per acquisition calculated as cost_micros / conversions. |