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AdServingOptimizationStatus
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CONVERSION_OPTIMIZE
|
Ad serving is optimized based on CTR * Conversion for the campaign. If the campaign is not in the conversion optimizer bidding strategy, it will default to OPTIMIZED. |
OPTIMIZE
|
Ad serving is optimized based on CTR for the campaign. |
ROTATE
|
Ads are rotated evenly for 90 days, then optimized for clicks. |
ROTATE_INDEFINITELY
|
Show lower performing ads more evenly with higher performing ads, and do not optimize. |
UNAVAILABLE
|
Ad serving optimization status is not available. |
UNKNOWN
|
The received value is not known in this version. This is a response-only value. |
UNSPECIFIED
|
No value has been specified. |
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Last updated 2026-01-22 UTC.
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