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ExperimentType
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AD_VARIATION
|
This is an ad variation experiment. |
DISPLAY_AND_VIDEO_360
|
This is a DISPLAY_AND_VIDEO_360 experiment. |
DISPLAY_AUTOMATED_BIDDING_STRATEGY
|
An experiment that compares bidding strategies for display campaigns. |
DISPLAY_CUSTOM
|
A custom experiment consisting of display campaigns. |
HOTEL_CUSTOM
|
A custom experiment consisting of hotel campaigns. |
SEARCH_AUTOMATED_BIDDING_STRATEGY
|
An experiment that compares bidding strategies for search campaigns." |
SEARCH_CUSTOM
|
A custom experiment consisting of search campaigns. |
|
An experiment that compares bidding strategies for shopping campaigns. |
SMART_MATCHING
|
DEPRECATED. A smart matching experiment with search campaigns. |
UNKNOWN
|
The value is unknown in this version. |
UNSPECIFIED
|
Not specified. |
YOUTUBE_CUSTOM
|
A custom experiment consisting of Video campaigns. |
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Last updated 2026-01-22 UTC.
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