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KeywordForecastMetrics
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| Fields |
average_cpa_micros
|
int64
Average cost per acquisition calculated as cost_micros / conversions.
|
average_cpc_micros
|
int64
The average cpc. Available only if clicks > 0.
|
click_through_rate
|
double
The average click through rate. Available only if impressions > 0.
|
clicks
|
double
The total number of clicks.
|
conversion_rate
|
double
Forecasted conversion rate.
|
conversions
|
double
Forecasted number of conversions: clicks * conversion_rate.
|
cost_micros
|
int64
The total cost.
|
impressions
|
double
The total number of impressions.
|
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Last updated 2026-01-22 UTC.
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