Identifies the primary dimension for conversion value rule stats.
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                Not specified. | 
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                Used for return value only. Represents value unknown in this version. | 
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                For no-value-rule-applied conversions after value rule is enabled. | 
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                Below are for value-rule-applied conversions: The original stats. | 
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                When a new or returning customer condition is satisfied. | 
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                When a query-time Geo location condition is satisfied. | 
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                When a query-time browsing device condition is satisfied. | 
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                When a query-time audience condition is satisfied. | 
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                When multiple rules are applied. | 
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                When a query-time itinerary condition is satisfied. |